The Internet has changed the overall landscape and scheme of the business world, companies must gradually transition from “old marketing” techniques of outbound marketing to the “new marketing” techniques of Inbound Marketing

“Old Marketing” = Outbound Marketing
With “old marketing” techniques, you are aiming to reach a few people say (usually 1-3%) from a very broad pool of potential customers. In order to do this you must concede to the fact that about 97 percent will miss your message all together or just not be interested in your Old Marketing outbound advertising. So in essence with this approach you have approximately, 97% of your marketing being wasted!

Some examples of some traditional Old Marketing” methods are:

•Telemarketing
•Radio
•Tradeshows
•Seminars
• Inside Sales
•Print Advertising
•Direct mail/email

“New Marketing” = Inbound Marketing

The way people interact with others online has changed in a major way– people are much more in control of what information they receive and how they receive it. They look to their friends and peers on the Internet and the emergence of sites like Google, Yahoo, MSN, digg, Facebook Twitter and del.icio.us to name only a few has changed the dynamic of how people decide what to think, download, read, explore and yes even buy. People are now much more able to get information about different vendors, products, and industries themselves without interacting with the company directly. By the time they reach you, they are much better informed about you and your products and services, however you know significantly less about them.

“New Marketing” methods include:

•OSSO – Onsite Optimization
•Search engine optimization (SEO)
•Video (Youtube)
•Pay per click (PPC) advertising
•Blogging and leveraging the blogosphere
•Buzz marketing
•Targeted landing pages
•Conversion tools
•Sophisticated analytics

To learn more about inBound marketing visit http://www.internetbillboards.net