Today the speed in which connectivity and social media is growing can deliver a message to the masses in the blink of an eye. People are probably talking about your companies and brands online as we speak. It is up to you to have a say in the conversation. The nature of the Internet is content, more and more content, in advanced and different multimedia, with some variance in delivery, but ultimately it’s all content.

Creating creative and spell binding content is what your first goal should be, and that should be your number one concern, along with figuring out what your main business objectives are, and who your main audience is.  This moves into the subject of social media marketing, but it first starts with quality content right. If you were to move into the area of social media marketing without having that quality content, knowing what your objectives are and understanding who your target audience is, how successful do you think a social media campaign would be?  This should be at a minimum, truthfully you should also have some analytics in place to understand your ROI and also a substantial variance in your delivery methods of your content that include photos, video, like YouTube, and a serious value proposition that entices people to share their information with you, so they can learn more about your product offering.

Think about it how many times have you visited a website and in thirty seconds flat you left never to return again. This is what can potentially happen to your site and cost you a substantial amount of time and money and potentially lost sales all because you moved into social media marketing without laying down the proper foundation to make your social media campaign successful.

In building your brand online and establishing more meaningful relationships social media has made the process much easier, if done correctly, and it is far more accessible to small business. In the past only large companies with huge advertising budgets could afford to launch the kind of advertising campaigns to really boost sales, well not anymore. Any company that structures their content and message properly can succeed.

The two fundamental problems most business owners face is first of all you probably know that using social media to increase your sales is something you have to do, but you simply just do not have the time to manage the process of learning and completing the tasks yourself.  Second, don’t know where to begin. You would like to outsource some of the social media marketing, but are not exactly sure who to contact and the right questions to ask, plus the cost these so called social media marketing firms charge is very high.

Why not start with an Internet Billboard for only 199.00 dollars.  Saying an Internet Billboard is a totally separate website is an understatement. its a powerful CMS, or content management system, totally optimized and ready to go to allow you or us to add super creative keyword rich content and distribute that content to social media, bookmarking sites, blogs, news and pr services, not to mention in our own social media network. Our distribution and consulting service starts at only $75.00 per month. 

So how does that sound a one time charge of $199 dollars for your website, not just a website an Internet Billboard and only $75.00 dollars per month for consulting, distribution of content and much more. Best of all doing business with us will greatly enhance all of your current Internet marketing initiatives such as SEO, or even Social Media Marketing.

What are you waiting for take the bull by the horns and get ready for a leap of faith, purchase your Internet Billboard >>>>>>>>>>>>>>>>>>>50% “>today>>>>>>>>>>>>>>>>>>>>50% off 199.99 price won’t last forever 

 Pay with Pay-Pal to the far right or contact me directly with any questions at tomgeorge@internetbillboards.net

To Success,

Thomas George,

Founder,

Internet Billboards

I’ve got 5 article marketing tips that will help you create articles that work at maximum efficiency for you:

Article Marketing Tip #1: Remember that the quality of your articles matters.

Each article that you write must be written to help your target readers. Your articles must be useful, easy to read, grammatically correct, and on the same general topic as your website.

Article Marketing Tip #2: Look back at the statistics (views, etc) of your previous articles, and you will probably notice that some of your articles are more popular than others.

Why do some articles outperform others?

It could be the title. A good title is very specific, conveys exactly what the article is about, and is phrased in a way that gets a reader’s attention. There are also different types of titles:

There’s the “question title”, the “Top Tips” title, the “How To” title, the “keyword rich” title, etc.

If you suspect that your title was exceptionally good on your most popular article, try to write another headline and accompanying article that is in a similar format. This takes some playing around, but the article title plays a huge role in the success of your article, so you will want to take the time to experiment.

Article Marketing Tip #3: Use long tail keyword phrases as your article topics and titles.

Your main keyword phrases are 2-3 words long.

A long tail keyword phrase is usually 3 or more words.

For example, your main keyword phrase may be ‘hire electrician’, and one of your long tail keyword phrases may be “How much does it cost to rewire a house?”

See, the long tail keyword phrase would already make a great title, and by your research you know that this is a popular phrase that people are typing into Google. By using long tail keyword phrases as your titles and article topics, you’re creating content that people are already searching for.

Article Marketing Tip #4: Submit via an automatic article submission service.

When you submit automatically, your article is distributed to many publishers who then publish your article on their websites.

So, instead of submitting to one article directory and then waiting around for publishers to find your article on that one directory and republish it, you are taking a more proactive approach by directly submitting your article to hundreds of publishers with the press of a button.

This is the most effective way to do article marketing–no more watching your stats on one lonely directory hoping that a publisher stumbles upon your article. When you use an automatic article submitter, you are getting many republications right off the bat–now that’s immediate gratification!

Article Marketing Tip #5: Be consistent in your article submissions.

One or two articles will not make your article marketing campaign successful–you need to get some momentum going to see your best results.

You should be submitting articles every month as long as you have your website. If you’re submitting automatically, 8 articles is a good quantity to submit on a monthly basis. If you’re submitting by hand, you’ll need to submit substantially more articles to see results.

The #1 reason why article marketing fails is a lack of consistency. If you will submit the correct quantity of articles each month over the long term, then you will not need to pin your hopes on the individual performance of each article. This is especially true if you are using an automatic article submitter.

No matter how long you’ve been article marketing, you never stop learning how to write better articles and execute a more effective article marketing campaign. Focus on implementing the 5 tips above, and you will give your articles the best chance possible of being republished!
For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report
Steve Shaw is an article marketing expert and founder of the popular article distribution service http://www.submityourarticle.com used by thousands of business owners.

1. The State of the Internet
What’s the state of the Internet? Why do you care? At the time this B2B video was created, it points out information like the number of Internet users in the world and other statistics for marketers. As a B2B marketer, knowing where and what’s happening throughout the online world gives you insight into marketing for your prospective customers.

JESS3 / The State of The Internet from JESS3 on Vimeo.

2. Vital Statistics for B2B Marketers
Do you think B2B social media is not worth it? You will change your tune after you look at this video. This video specifically gives detailed information on how things like Twitter and how word of mouth is important for generating leads in B2B business.

3. Social Media Revolution
Ready for the social media revolution? If you aren’t using things like blogs and social networks to communicate with prospects, you need to check out the statistics in this video. After seeing the statistics in this video, you will understand how B2B social media changes business and how you communicate with your customers.

4. Social Media ROI
How is ROI tracked with B2B social media? Continued from the previous video, this one gives details of how other companies measure ROI with social media. This is valuable information for many marketers since many are always on the lookout for ways to measure ROI with social media.

5. B2B and Branding
Even the simplest thing could lead to great business ideas. This is the premise behind this B2B video. See how one brand not only increased buyers, but also increased brand awareness. By expanding on a simple idea and adding that as part of your demand generation plan, you could improve your lead generation and increase your sales revenue.

By integrating certain important elements into your website content, directory submission articles, blog posts and social media content, you can make them easy for search engines to find and improve your overall ranking.

Here are ten of the key concepts to keep in mind:

1. Content matters: It’s important to remember that no matter what your subject matter is, your content has the potential to reach a large audience and help your company beyond the SEO benefits. Website content, articles and blog posts are ways to connect your company to relevant, interesting information about your industry. Creating copy that is well-written and focuses on interesting topics in your industry will help it go beyond increasing your page rank by being linked to and shared by outsiders.

2. Stay on topic: Business writing is not the same as writing your personal blog! There’s nothing wrong with adding some personality to your writing – this helps to keep the readers intrigued. Just make sure that you stay focused on the business-oriented topic you are writing about and avoid drifting into unrelated tangents.

3. Write compelling headings: The titles of web pages and articles are among the first things that grab the attention of a reader. Don’t use a generic, boring headline which simply describes what the article or web copy is about. Instead, think like a newspaper headline writer and develop a headline which makes someone want to read more.

4. Ideal keyword length and density: Content written for web copy and articles for directory submission should be 300 to 1,000 words in length. Blog posting and posts on social media sites can be shorter. The length of your article will largely be determined by the number of keywords you are using: a keyword for every 50 to 100 words of content is a good rule of thumb.

5. Add keywords to the bio: Biographical information given for a magazine story or an article for a directory submission is a great chance for you to enhance your credentials and also optimize your content. Make sure that you include one keyword in your bio.

6. Don’t stack keywords: Cramming keywords in an article or page of web content (such as being part of a list) looks unprofessional since all of your linked keywords will be running together on the page. Spread your keywords evenly throughout the article so they look more organic.

7. Use meta descriptions: Meta descriptions are 150 character descriptions of your content and are excellent opportunities for optimization. Make sure your content has meta descriptions with keywords included. This is a great way to get Google to recognize your content and increase its value.

8. Write and tag hierarchically: In order for Google and other search engines to give your content the highest placement possible, it’s important that it looks professional and well-structured. Using the appropriate tags for your content will do this. Use h1 tags for titles, h2 tags for subtitles and so on. This concept will also help your writing by encouraging you to put your most compelling ideas first.

9. Write original content: Having duplicate content is a major no-no for search engine optimization, so don’t just “copy and paste” content from existing sources. Make sure your content is fresh and original – even copying your own content is a poor SEO decision.

10. Choose relevant images: Creative Commons search tools like the Google Image Search Assistant will help you find intriguing images that are free to use without risking copyright infringement. Having eye-catching images that are relevant to your content will grab the reader’s attention.

Inbound Advertising once you understand it’s concept and principals really has three core tenet’s, image, quality, and service.  What you are really hoping for is to have your company come up in Google when someone is looking for your products and services right, wrong. Do you think let’s say for example Amazon.com needs to have it’s logo on the front page of Google, I mean sure they wouldn’t mind it, but they have an image. Consumers already know who they are. They have a good reputation for quality, and are providing consumers good service. They are a branded respected and well recognized company. Things are changing you have to see the bigger picture.

Isn’t that what you are really hoping for; to have your company be a well respected branded well recognized company. Well Inbound advertising is your new secret weapon for branding your companies identity on the Internet par none. A good friend of mine and a client who has a financial services and insurance company once told me that in his local market when he does traditional outbound advertising, he found that when he did three or more different kinds of advertisements at the same time that the response was better all the way around. Why do you think that is? I will tell you why? The repetitiveness of the message to the local public of the company. Hmm. I saw this ad in the movies, in the coffee shop and a bunch of other places. This must be a great company, I think I will do business with them. The perceived value is there.

Most companies in the past have become branded through traditional outbound advertising and marketing, companies like Gillette, Proctor and Gamble, McDonald’s etc. Google on the other hand achieved most of it’s recognition through inbound advertising, yes that’s right. People just got accustomed to going there when the needed to find something on the internet, but ladies and gentlemen this was before the phenomenon of social media. How has this changed things? It has changed things quite a bit and will continue to change things even more. Facebook has just surpassed 500 million users. That is a staggering number isn’t it.    

So you have a window of opportunity now to be a pioneer in this new and evolving Internet as one of the new companies to succeed by using inbound advertising. If you are not exactly sure what inbound advertising is, you need to take some time to wrap your brain around this concept. I would suggest you start with the 7 series eCourse at Internet Billboards. It is a free course that has tremendous scope on the subject matter.

Remember you are attempting to attract more prospects to your website. Inbound advertising is like honey for bees. Make it a sweet proposition and they will come. Once they get there that is another story but we will save that for another post.

To your Success,

Tom George,

Founder

Internet Billboards

The Flipboard iPad app aggregates all of your chosen social media environments and displays that content in a slick, easy-to-use “personal magazine.” Every time the app is launched, your magazine will show articles, images, links and videos that your friends – and presumably you – find interesting. As said in the video demonstration below, “It always has content you care about.”

This is the future of content – personalized, engaging and valuable to consumers. It’s not to be taken lightly and will soon go far beyond social media.

Watch the short video below then continue reading as we examine why this is so important to the Web industry.

Implications for Business

Flipboard is a prime example of discretionary content. Users are increasingly (and with greater ease) deciding what they view, how they view it and from whom. As a publisher, this one app highlights major reasons to get involved in or amplify your presence on social media today, and demonstrates why it is so very important to create customized content for users moving forward.

Let’s look at this from the user’s perspective. If I’m setting up my personal magazine, I could choose to include a favorite Twitter feed, such as @chicagotribune; Facebook Page, such as local radio station WXRT; and my brother’s Facebook profile. When I open my Flipboard, I’ll see some of the latest breaking news stories complete with accompanying images and video (not just 140 characters with a link) from the Tribune, read about and listen to a sample of a new band coming to town from WXRT, and see video of my niece’s first steps taken just seconds ago. That’s powerful stuff.

One very important takeaway from all of this is the idea that consumers will start viewing content on a very personal level. That means providing what they want without overwhelming them. Twitter offers one way for publishers to do exactly that. For example, if I run a local news website, I could set up separate Twitter accounts for politics, sports, business, entertainment, etc. Then, a user can pull only those feeds they are interested in to display in their personal magazine. That makes your brand valuable to them without bogging them down with information they don’t need or want.

Also, this new level of personalization requires a sense of social media responsibility. For example, a user will not want their personal magazine littered with duplicate updates or endless retweets. This is about engagement – not clicks or pageviews.

At this point, you might be thinking: that’s great but this is one app, on one device. For now, that’s true. But Flipboard and the iPad are harbingers of what’s to come.

So-called “couch computing” is very real. Soon, the market will be inundated with tablet computers and Flipboard or an alternative will be available for every one of them. Most importantly, this Flipboard style of media consumption is in demand. This one app crashed servers just hours after its release due to the flood of consumers attempting to connect to their Facebook and Twitter accounts.

I’m comfortable saying that this app or another iteration of it will be one of the most downloaded of all time. And those millions of users will need content to fill it up.

The Big Picture

The Web is a fractured environment – you have to spend a lot of time and energy reading headlines, clicking links, scanning articles, watching videos and reading updates to get what you want. Flipboard shows us that there is another way. There is a way to get everything you want in one place, in an engaging, entertaining way that offers real value. And this is where the media industry as a whole stands to benefit the most.

Remember micropayments – the idea of charging a few cents for a particular piece of content? With Flipboard (or something like it) charging for piecemeal content is a very real possibility. You could view the latest episode of your favorite television show, the business section from The New York Times, the sports page of the Chicago Tribune and see the latest product releases and daily coupons from your favorite retailer (and be able to purchase), all in one place, for a nominal fee.

I don’t know about you, but I would pay for that before paying to access one website – as Rupert Murdoch has suggested. Why would I pay for content I’ll never read? Instead, why not pay for only the content I want? Back in the day when I still subscribed to a print newspaper, I would rifle through a six-pound Sunday paper to pull small sections out that I wanted to read, then throw the rest away. That was a tremendous waste of time, energy and resources. And we all know what’s happened to the print newspaper business.

If I could open one app and see and hear everything that’s important to me? Well, I’d buy that for a dollar. Or more. And, until now, I haven’t even mentioned the advertising possibilities.

A landing page is an important component of your online marketing campaign strategy. They are the pages that your online ads and some SEO terms will drive visitors to.

The number one goal of a landing page is to convert a prospect by having them register information with your site. That information could be for a free whitepaper, webinar an online newsletter, free demo, or another call to action.

Many online products company have their homepage function as a landing page. These companies succeed by having people signup for their products/services and pay monthly subscriptions.

I recently came across one of the best landing pages I’ve seen at Netflix.com. Netflix business model relies on converting visitors into subscribers that will pay them a monthly fee, and their landing page is optimized to do just do that.

Here are five quick takeaways from the Netflix.com that you can use on your own landing page, whether it’s your site’s homepage or an interior page that people are driven to via ads.

• New visitors are critical. Your landing page’s goal is to sell new visitors on your company, not to help current customers use the service. The Member Sign In is a tertiary concern on the Netflix page, after the trial signup and how it works graphic.
• Offer something in exchange for the signup. Netflix achieves this point by offering a free trial, it’s a lot easier for someone to turn their information over to you when they’re getting something in exchange. Other popular offers in exchange for signups are whitepapers, podcasts, and free consultations.
• Optimize for small monitor resolutions. Make your information and call to action available to as many people as possible, this means optimizing for even laptops. By not forcing even the smallest screens to have to scroll, Netflix is minimizing the necessary effort to learn about and sign up for their service.
• Keep the main navigation simple. Don’t overwhelm visitors with menu options that encourage them to leave the landing page and registration form.
• Less is more. Minimize the amount of text on the page. Make it easy for visitors to quickly get an understanding of your product or service and the offer you’re making to them. Netflix does this by using graphics and very little text, making it easy for new visitors to quickly understand the service.

The overarching theme of the landing page is to make the page simple yet enticing. Woo the visitor with graphics and powerful offers, but don’t overwhelm them with information and complicated processes. What are some other good landing pages out there? Any good stories about signing up on a landing page because it was just that enticing?

“Old Marketing” = Outbound Marketing
With “old marketing” techniques, you are aiming to reach a few people say (usually 1-3%) from a very broad pool of potential customers. In order to do this you must concede to the fact that about 97 percent will miss your message all together or just not be interested in your Old Marketing outbound advertising. So in essence with this approach you have approximately, 97% of your marketing being wasted!

Some examples of some traditional Old Marketing” methods are:

•Telemarketing
•Radio
•Tradeshows
•Seminars
• Inside Sales
•Print Advertising
•Direct mail/email

“New Marketing” = Inbound Marketing

The way people interact with others online has changed in a major way– people are much more in control of what information they receive and how they receive it. They look to their friends and peers on the Internet and the emergence of sites like Google, Yahoo, MSN, digg, Facebook Twitter and del.icio.us to name only a few has changed the dynamic of how people decide what to think, download, read, explore and yes even buy. People are now much more able to get information about different vendors, products, and industries themselves without interacting with the company directly. By the time they reach you, they are much better informed about you and your products and services, however you know significantly less about them.

“New Marketing” methods include:

•OSSO – Onsite Optimization
•Search engine optimization (SEO)
•Video (Youtube)
•Pay per click (PPC) advertising
•Blogging and leveraging the blogosphere
•Buzz marketing
•Targeted landing pages
•Conversion tools
•Sophisticated analytics

To learn more about inBound marketing visit http://www.internetbillboards.net

It is the new dawn in Internet advertising and the year 2010 brings in with it new services for content management and creation. Look at the latest statistics and trends. Internet advertising is still on the rise, while traditional advertising is declining. Newspaper after newspaper are closing the doors. We seem to be entering the world of big time electronic publishing with ebooks everywhere and great editorial content in big time demand.

Interet Content Publishing is a full service creative content creation and management consulting company. What does that mean exactly? Well exactly is only something we can assimilate in our heads sometimes, but the gist of it goes a little something like this. The Internet is by far the most comprehensive communications tool ever devised, and as it continues to mature it well seems to get smarter. The heavy hitters that have the doors to this virtual world like Google and MSN, and Yahoo to name a few are reaping the profits, and controlling the destiny of the world wide web, well as much as possible. Now we have some serious new players on the scene such as Facebook and Twitter and well social media is on fire right now.

What does all of this mean, well it means that content is still King. Hence Internet Content Publishing was born. We are also fast entering the world of real time search result’s and what I like to call on demand advertising. We no longer wish to be inundated with a thousand ads on TV and we know pretty much what to get where and when we want it right. If we don’t well wham o that is why we have the Internet. We just go see what are friends are saying about something and bingo, we can make a better informed more confident decision. It should make the world a little better we hope, at least that is what technology is supposed to do right. Please visit our other companies at http://www.internetbillboards.net and also http://www.mywordpressads.info